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Die Eis

To easily locate your favorite ice cream trucks

A Smart Way to Track
Ice Cream Trucks

Timeline

2 months

Responsibilities

UX Design

UI Design

Development

Tech Stack

Node JS

React

Category

Food & Beverage Industry

Overview

Die Eis is a mobile application designed to help users track ice cream trucks in real time. The platform connects customers, vendors, and administrators, offering a seamless experience for those seeking delicious treats on the go. Customers can view the locations of ice cream trucks, vendors can update their availability status, and admins can manage both customers and vendors efficiently.

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High Level Goals
01
Enhance Customer Convenience: Allow customers to easily locate nearby ice cream trucks and view their status (moving or stationary) in real time.
02
Streamline Vendor Operations: Provide an intuitive system for vendors to update their locations and indicate when they are available to sell.
Initial Challenges
  • Implementing an accurate real-time tracking system for moving vendors.
  • Designing an easy-to-use interface for all three user roles.
  • Ensuring smooth communication between customers, vendors, and admin.

Research & Brand Immersion

To develop an efficient tracking application, we conducted research on GPS-based tracking solutions, user behavior, and vendor requirements. Customer feedback and market analysis played a crucial role in refining the app's features and user interface.

Strategy

The main focus of Die Eis was to provide a hassle-free way for customers to find ice cream trucks while ensuring a simple onboarding experience for vendors. Our strategy included:

  • Developing an intuitive map-based interface.
  • Implementing real-time vendor tracking.
  • Creating clear role-based functionalities for customers, vendors, and admins.

Design Guide

The app features a vibrant and inviting design to reflect the fun and joyful nature of the ice cream experience. A bright color scheme, playful typography, and intuitive navigation make the app accessible and engaging for users of all ages.

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Implemented Work

Incorporating all visual elements like colors, fonts, icons, and imagery, along with realistic designs and functionalities of the platform.

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Customer Side

Customers can track ice cream trucks on a live map and view the current status of vendors, whether they are moving or stationary. They can also receive notifications when their favorite vendors are nearby, ensuring they never miss an opportunity to enjoy their favorite ice cream treats. By using the app, customers can plan their ice cream cravings in advance and have a seamless experience finding vendors in their vicinity.

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Vendor Side

Vendors have the ability to turn their location on or off as they start and stop selling, giving them complete control over their visibility. They can update their availability status to indicate whether they are moving or parked and ready to serve customers. This feature increases vendor exposure, attracting more customers and ensuring a steady flow of sales throughout the day.

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Admin Side

Admins play a crucial role in overseeing platform operations by tracking both customers and vendors. They can manage user roles, permissions, and ensure the smooth functionality of the system. By monitoring activity and optimizing platform usage, admins help maintain an efficient and effective experience for all users.

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The Outcome

Die Eis successfully bridges the gap between ice cream lovers and vendors, making it easier for customers to find their favorite treats while helping vendors attract more sales. The platform’s live tracking and intuitive interface have received positive feedback for enhancing the ice cream truck experience.

Key Learnings

  • Real-Time Accuracy Matters: Implementing an efficient GPS tracking system was key to providing a seamless experience.
  • Simplicity is Key: A user-friendly design encouraged quick adoption by customers and vendors.
  • Role-Specific Features Improve Usability: Tailoring functionalities for different user roles improved overall engagement.
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