Making public hygiene
accessible, one toilet at
time.
2 months
UX Design
UI Design
Development
Fintech
Israel
Looi is a user-centric web and mobile platform designed to solve one of the most common urban challenges—finding clean, accessible toilets nearby. Built with the vision of improving public hygiene and convenience, the app empowers users to quickly locate restrooms in their area, ensuring that comfort and dignity are never compromised while on the go.
The platform goes beyond simple discovery by enabling users to actively contribute to the database. Anyone can submit details about new toilets, update information on existing ones, or report issues, creating a continuously evolving and reliable network of facilities. This participatory model ensures Looi stays accurate and community-driven.
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The biggest challenge was building a trustworthy database in an area where facilities often go unreported. Encouraging user participation without overwhelming them with input fields required a balance of simplicity and engagement. Another challenge was optimizing real-time geolocation while keeping the app lightweight and fast, especially for users in low-connectivity areas.
Through surveys and user interviews, we uncovered the lack of reliable information about public hygiene facilities in busy urban centers. Travelers, women, and families highlighted the importance of clean restrooms for safety and comfort. Looi’s branding was designed to reflect trust, inclusivity, and community effort—using approachable visuals, soft colors, and intuitive icons that immediately convey purpose.
The interface embraces simplicity with an emphasis on quick usability. Clean typography, recognizable restroom icons, and color-coded markers ensure clarity at a glance. Accessibility standards were followed to accommodate all users, including bilingual support and intuitive navigation.
Incorporating all visual elements like colors, fonts, icons, and imagery, along with realistic designs and functionalities of the platform.
Looi successfully provides a digital solution to a universal problem, creating safer and more convenient urban experiences. It empowers communities to improve hygiene access while helping individuals find facilities when they need them most. The platform continues to grow organically, fueled by user contributions and a strong focus on trust and inclusivity.
Our work? It's like comparing 'Apples' to, well, something really 'Awesome'.
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Flexxited
